Loft44 Group focuses its expertise where it matters most. Increase the velocity of your current product sales through business and market development strategic action plans customized to your needs and developed in concert with the experts already on your team. Establish a product strategy that expands the effectiveness of your products in the current chosen markets and investigates adjacent market expansion opportunities. An engagement with Loft44 Group typically results in a range of activities from identifying a client’s core competencies, understanding the competitive forces in your market, identifying key partnerships and delivering a go-to-market strategy that addresses your eco-system.
Comprehensive Go-To-Market plan development
- Competitive positioning and differentiation
- Brand asset valuation – snapshot and expected affect of product strategy/marketing strategy
- Complete messaging tree
- Marketing plan optimized per target audience
- Inside and Outside sales organizational/alignment plans
- Behavioral based incentive packages
Product Strategy Assessment and Optimization
- Competitive landscape
- Product portfolio review and comparison
- Customer input and review
- Prioritization to the business goals and strategies